Reuse & Recycle Wooden Reels
Through the EcoReel® recycling program, Sonoco collects used reels from utility companies, contractors and distributors, refurbishing them and then returning them to wire and cable manufacturers for reuse.
As the program brings reels full circle, it makes reel recycling easy for customers, saving them the cost of disposal and landfill fees, helping them fulfill their sustainability commitments and reporting data on the number of reels returned, the number of trees saved the cubic yards of dumpster space avoided and the estimated disposal cost saved.
In one 5-year period, Sonoco received nearly 1 million tons of reels for recycling, saving end users more than $36 million in disposal costs—and saving more than 300,000 trees.